Evaluation- Question Two

How effective is the combination of your main product and ancillary texts?

As well as having to complete a music video for this project, two ancillary tasks needed to be created also. As our group had experience using manipulation software, we chose to create a Digipak and Magazine advertisement to accompany the main task. Throughout our research during this project, we have discovered that most artists usually carry a house style for the majority of their products for promotional purposes. Therefore, extensive research was undertaken into how house styling is maintained. Such aspects as unique logo’s and fonts enable some artists to be easily identified by their target audience.

We tried to portray this feeling of a house style through out our ancillary tasks.

• As you can see, aspects of the house style are maintained via the constant use of the font 'Roadway' for all text on each of the ancillary tasks. Even though colours have been changed, the style of the font can easily be recognised as being the same.
• The image used for the magazine advertisement is the same as the one on the inside left cover of the Digipak. This was done to maintain the continuity of the two products.
• Other corresponding factors between the magazine ad. and components of the Digipak are the use of the record labels logo on each piece as well as some similarities in colour with the interior.
• The disc directly relates to the interior of the Digipak; the colours used as well as the worn/ Burn't effect. This aspect can in turn relate to the 'Fire' in the title of the song as well as the burning picture sequence at the end of the music video.
  In Greater Depth

Our genre being 'RnB/Hip-Hop' was enormously beneficial as all our group members listened to this type of music and had ideas in abundance as to how to go about the ancillary tasks. As our song expresses a lot of emotion throughout, we wanted to make our ancillary tasks as expressive as possible also. In order to do this we concentrated on amplifying each individual aspect rather then putting over elaborative detail into it. We followed this representation for both platforms.

Once all aspects of the ancillary tasks were completed, we were given feedback by those willing (see question three) who expressed their opinions on our finished work. The majority of the feedback we received was very positive. The audience could easily identify the house style of the piece as well as falling into our music genre category.