Final Magazine Advertisement Production

In our research we looked in depth at a variety of Magazine Advertisements. Our initial design idea for our ad. was agreed (as a group) a great interpretation which will relate to our target audience. We wanted a really simplistic design, using an obvious stamp-like style to make the foundations of our ad. Below is a quick insight into the stages we under went in order to create our Magazine ad:

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STAGE ONE- To begin with we began planning simplistic concepts on paper. It was myself who done most of the drawing. The sketch above shows the final template we came up with for our ad design. We wanted to maintain the continuity with the Digipak, by using the same font as well as the image of Remi. We planned for this image to give the impression that our artist is standing in front of a poster/ billboard displaying the text.

STAGE TWO- We now had to construct this idea on Photoshop. We began by creating a blank A4 canvas as this would be the actual size of the magazine advert. We then incorporated the black strips which would act as a contrasting background for some of the text. Again, using the 'ROADWAY', we wrote the conventional information into each of the corresponding locations. This then gave us our basic backdrop for the magazine advert; nothing complex, but providing us with an bold/ impressive template.

STAGE THREE- In order to get the image of Remi to maintain the theme of the poster, we had to transfigure the image into black and white format. The image was then manipulated via the stamp tool which turned the darker aspects of the picture black, and the lighter parts white. This effect directly corresponded with the other aspects and maintained the continuity of the piece.

STAGE FOUR- The next stage was to add information which directly related to the song and was a conventional aspect of magazine advertisements. We simply added the the star rating and music company logos into the planned area of the piece. These were then turned to black by the fill tool. Again, using Roadway, the sale information was typed in white to make up the ads footer.

STAGE FIVE- In order to maintain the continuity with the DigiPak and video, we had to tranfigure the advertisement in order to give it that worn/ burnt effect. A simple diagonal orange fade colour overlay was created to go on top of the advertisement before the opacity levels were adjusted, just leaving behind the slightest colour disfiguration.